The serious people are taking things very, very seriously.
They know that this is no time for unseriousness.
There is never, in fact, a time for unseriousness.
This is because everything—everything matters.
The serious people know it.
There is nothing that does not matter.
People that don’t understand this—the lone exception to the rule—will never matter.
The serious people are taking this seriously.
They are not amused.
They are not playing.
They are not kidding around.
Also, the serious people are well and truly dead.
Trite, but true.