The NBC Olympics coverage online (for those, like me, who don’t have TV) is a perfect example of the bullshit that has overtaken modernity.
Here are two straight weeks of athletic events featuring the greatest athletes in the world.
Can we get a single complete video of athletes actually doing, you know, athletic things? Of the actual competition? Of an event?
Every . single . video on NBCOlympics.com is a fragmented montage of identity blowhardism. What did you overcome? How are you feeling? Where are your friends? What were you thinking? Chit-chat, chit-chat, chit-chat. They are pushing identity. IDENTITY IDENTITY IDENTITY IDENTITY IIIIDDDDEEEENNNNTTTTIIIITTTTYYYY.
It is the same bullshit that has overtaken our politics. Nothing matters but identity. Nothing. Not even for the world’s top athletes at the world’s premiere athletic event. Nothing matters but telling us about yourself and letting you strike a pose. Certainly not all that athletics bullshit.
Hell, who cares about the physical activity? Tell us about your ethnic history, your gender, your home life, you favorite food, your feelings, and anything else that we want to essentialize into a “portrait of an athlete.” Because “portraits” of athletes doing everything but athletic stuff are precisely what we are looking for in an age of streaming video, right? Let’s not use the technology to show anything about why the athletes are actually there and what they actually do, and let’s be sure not to comment on any of that.
LET’S JUST TALK THE FUCK TO DEATH ABOUT YOUR IDENTITY WHILE WE IGNORE THE REASON YOU PUT IN ALL THOSE YEARS OF HARD WORK.
America. Land of race and gender.