Look at any online directory. Ad platform. Link exchange. Set of articles on building an online identity. Look at anything at all that has anything at all to do with online life.
What category of web properties is missing?
The category of “personal” content. The notion that an individual exists and might want to say something as an individual, as apart from products, industry vertical, community, party, etc.
Paradoxically, in this age of the transcendendental importance of individual autonomy, what we lose sight of is the quantity of the individual as apart from some binding to a larger group.
— § —
“So what’s your game, mate?”
“I don’t know, mate.”
“Your loss, mate.”